MCC Labels - Label Design Award – NZIPA Challenge 2026

Our Remarkable Rhapzody™ Hazy NZIPA has taken out the label design award at this year’s legendary Smiths - Craft Beer House NZIPA Challenge.

Tracy came up with the name which ties back to the stunning Remarkables that frame Queenstown (home of Smith’s Craft Beer House), while giving a nod to the “remarkably good” Clayton Hops NZ NZ Rhapzody™ hop at the heart of the beer. Then our Marketing Exec/Designer Chris brought the design to life, featuring the Remarkable mountain range set against a backdrop of southern lights, with sharp, vivid colours cutting through the night sky. At the centre, a hop bursts outward, adding a sense of energy and movement that ties back to the bold character of the beer and the amazing characteristics of the NZ Rhapzody™ hops.

Thanks to Smith’s for hosting such this iconic event. A beer inspired by place, driven by hops, and wrapped in award-winning design.